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博思數據研究中心

Report on China Color Cosmetics Industry, 2010-2015

2010-09-25                  來源:博思數據研究中心              
字體大。
導讀:

  Color cosmetics include daily make-up, party make-up, transparent make-up, smoky eye make-up and stage make-up, etc., and means the make-up for the face with the colored cosmetics such as foundation, powder, lipstick, eye shadow, rouge etc. Color cosmetics could change image, and make you more beautiful and attractive.
With the more and more fierce competition in skin care products market and gradual formation of color cosmetics consumption, the pattern that China cosmetics products market is guided by skin care products all the time is changing quietly. Domestic color cosmetics market now is growing at an annual rate of more than 50%. The cake is enlarging rapidly and although the competition between different color cosmetics brands in the current market is very fierce- Maybelline, Revlon, Oleva, ZA, Opera, Fila and domestic brands Carslan, Color Zone, Red Earth etc. compete desperately, the captivating fragrance attracts more and more coveting people to come one after another.
In recent years, domestic color cosmetics made big progresses, changed the impression with low quality and price step by step, and marched into high-end market. After domestic

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