leading brand of color cosmetics Carslan’s successful entering into mass market with its sister brand Kafellon, the third brand Lenchom entered the high and mid grade consumption groups relying on the products structure “ color cosmetics + skin care”; on the basis of original consumption groups and product series, the two big brands Color Zone and Charminglady developed new China-made color cosmetics products with high-tech content such as 3D color surge eye shadow, blue polar light Xinmeng combination etc.; the brand Ptking belonging to Hangzhou Proya company not only established workshops by itself and produced independently, but also designed products close to market from the consumer need, and applied the promotion model of color cosmetics with easy operation and high efficiency in the terminal network; color cosmetics oriented in mass such as Shanghai Babyface, Guangzhou Mickey, EFU etc. entered the second and third grade market of urban franchised stores with the advantages of low price, high quality and terminal image counter.
Different from foreign cosmetics market, China cosmetics market is guided by skin care products. In foreign